Inside OpenAI's $14 Million Super Bowl Ad
“This really is the dawn of a new era.”
OpenAI just made its Super Bowl debut with a 60-second spot that positions AI alongside humanity’s greatest innovations. The commercial traces humanity’s technological evolution through a distinctive pointillism-inspired animation style, transforming abstract dots into iconic images of progress – from early tools like fire and the wheel to modern breakthroughs like DNA sequencing and space exploration.
It culminates with modern AI applications, showing ChatGPT handling everyday tasks like drafting business plans and language tutoring. The ad cost roughly $14 million for the first-half placement.
The commercial, developed under new CMO Kate Rouch, deliberately avoids mentioning AGI or superintelligence, which are at the core of OpenAI’s mission. Instead, it focuses on practical applications. We want the message to feel relevant to the audience that is watching the Super Bowl, which includes tens of millions of people who have no familiarity with AI, Rouch tells The Verge, noting there should be about 130 million people watching.
While OpenAI’s text-to-video AI Sora was used during conception to rapidly prototype ideas and explore different camera treatments, the final animation was created entirely by human artists. This is a celebration of human creativity and an extension of human creativity, Rouch says, addressing the decision not to use AI-generated content in the final product.
The campaign arrives at what OpenAI sees as a pivotal moment. We’re at the dawn of the intelligence age and you can participate today, Rouch says, a reference to CEO Sam Altman’s recent blog. This is potentially the most powerful tool that we’ve ever created, and it’s in your pocket right now.
OpenAI’s ad debuts amid growing public discourse about AI’s societal impact. When asked about potential criticism of comparing AI to foundational human innovations like fire and the wheel, Rouch was direct: We fundamentally believe in the transformative power of this technology. It’s core to everything that we do.
More on OpenAI’s Super Bowl ad debut on TheVerge
Capital AI: Opportunities And Challenges For Investors | AI House Davos 2025
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Bruce Burke Participating In Forbes Entrepreneur Of Impact Competition
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GenAI To Boost India's IT Industry's Productivity By Up To 45% | EY India
The increasing use of generative artificial intelligence (GenAI) could boost the productivity of India's $254-billion software by 43%-45% over the next five years, according to a survey by consulting firm EY India. This productivity boost, which EY India's survey states will span 500 roles, will come through the dual effect of the IT industry itself integrating elements of GenAI internally and as more client projects move from proof of concept to production.
Top IT companies such as Tata Consultancy Services and Infosys have highlighted the use of AI by clients to do new projects and EY India said 89% of them have started trialling GenAI projects, with 33% of those already in production.
"Enterprises are moving beyond experimentation to putting AI into production at scale. The rapid transition from POC to enterprise-wide adoption reflects the industry's confidence in AI's potential," Abhinav Johri, a technology consulting partner at EY India, said in a statement.
Within the sprawling IT industry, EY India's survey showed that roles in software development will get the biggest productivity boost, of roughly 60%, followed by a 52% improvement for BPO services and 47% for IT consulting.
This trio -- software development, BPO services and IT consulting -- will account for 50%-60% of the overall productivity improvement in tech services, the survey showed.
More on GenAI increasing productivity in India on Reuters
What is Superagency? | Reid Hoffman
LinkedIn co-founder and author Reid Hoffman introduces his new book, Superagency. 'Superagency' is what happens when millions of people get access to a transformational general purpose technology such as artificial intelligence, enabling superpowers that benefit both individuals and society.
Historical examples of this include the steam engine, the automobile, the internet, and the smartphone. These have become so integrated in our lives that we can't imagine our lives without them.
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France Taps Nuclear Power For New Artificial Intelligence Training Cluster
Macron aims to dedicate a gigawatt of nuclear power to create one of the world’s largest AI computing facilities. France is making a bid to catch up in the artificial intelligence race by leaning on one of its strengths: plentiful nuclear power.
The French government plans Monday to pledge a gigawatt of nuclear power for a new artificial-intelligence computing project expected to cost tens of billions of dollars, according to its private-sector backers and the French government.
Combined with another newly announced French AI project funded by Middle Eastern investors that also aims for gigawatt scale, the plans would greatly expand Europe’s AI-computing capabilities to rival a vast expansion in the U.S.
The nuclear project, which aims to have a first tranche of 250 megawatts of power hooked up to AI-computing chips by the end of 2026, rivals the Stargate project in the U.S., backed by SoftBank and OpenAI. Stargate is starting with a campus in Texas initially fed by 200 megawatts of power, with plans to expand to 1.2 gigawatts.
FluidStack, the company spearheading the nuclear-powered AI cluster in France, said it aims to begin construction in the third quarter. Still, there is no guarantee its project will move forward as envisioned, or if it will secure enough money—or AI chips—to build it.
AI computing requires vast amounts of power as big tech companies shell out billions of dollars to build massive clusters of electricity-hungry chips. Those chips, mostly made by Nvidia, are the workhorses of the AI boom, performing the computations that underlie AI models.
Some of today’s most advanced AI models were trained at data centers with about 30 megawatts of electricity, the research group Epoch AI estimates. But by 2030, leading AI models may need more than 5 gigawatts of electricity—a Manhattan-sized amount.
The Rise Of AI Hackbots | TEDxUKY
Check out the cutting-edge world of “hackbots”—AI agents designed to autonomously hack websites—in this talk where I discuss the basics of hackbots, the current landscape of the technology, and its potential future implications, providing a comprehensive overview of their capabilities and challenges.”
Joseph Thacker is a Principal AI Engineer at AppOmni as well as a security researcher who specializes in application security and AI. He has helped Fortune 500 companies find vulnerabilities that could have cost them millions, and has submitted over 1,000 vulnerabilities across Hackerone and Bugcrowd.
He loves helping secure the planet by building and breaking systems. On a more personal level, he is a Christian, husband, father, and hacker. He loves most things in life, but is particularly fond of hacking, ai-art, running, podcasts, and keylime pie.
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Investments In French AI Ecosystem Reach $85 Billion As Canadian Firm Brookfield Commits $20 Billion
Canadian investment firm Brookfield plans to invest €20 billion by 2030 in artificial intelligence projects in France (around $20.7 billion at current exchange rates), according to a report from La Tribune Dimanche confirmed by news agency AFP. The majority of the sum will be used to build AI-focused data centers.
This announcement is the latest in a series of investment commitments as heads of state and global tech leaders plan to gather for the Artificial Intelligence Action Summit in Paris starting on Monday.
According to La Tribune Dimanche, around €15 billion of Brookfield’s investment will go toward a massive data center in Cambrai in the North of France. This data center will have a capacity of up to one gigawatt. The rest will be used for new infrastructure projects, including the construction of new electricity production capabilities.
On Friday, France and the United Arab Emirates announced an AI campus project along with a large investment of up to €50 billion ($52 billion). Once again, most of the investment will go toward a data center with a capacity of up to one gigawatt.
There are two reasons why these mega investment projects are occurring right now. First, on January 21, OpenAI, SoftBank, MGX and other partners unveiled the Stargate Project, a $500 billion investment program to build multiple data centers for AI in the United States.
While it’s unclear how much each investor is actually willing to commit to Stargate, this announcement — combined with Mario Draghi’s recent report on European competitiveness — acted as a wake-up call for many policy-makers in Europe.
More news from AI Action Summit in Paris on TechCrunch
Jeff Crume: Is AI Saving Or Taking Jobs? Cybersecurity And Automation Impact
Are jobs at risk or on the rise with AI? Discover AI's impact on cybersecurity roles, from automating tasks to creating new opportunities. IBM’s Jeff Crume explores the balance between job displacement and job creation in the evolving tech landscape.
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